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TORA
Tora is a fitness brand based in USA. Tora's focus is to provide apparel for the gym & leisure
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Black-owned fitness fashion brand
Tora is a new brand based in the United States. It is a black-owned fitness fashion brand specializing in high-quality apparel tailored for both gym workouts and leisure activities. Tora aimed to establish a distinctive and inclusive visual identity. They needed a logo that not only captured the essence of their brand but also conveyed their core values of inclusivity and originality so as to solidify their market presence and enhance brand recognition.
A Logo Design That Represents The Brand
They required a logo that not only embodies a sense of inclusivity but also effectively communicates their brand essence, reflecting their core values and mission. Additionally, they emphasized the importance of the logo's versatility, ensuring it performs seamlessly across various touchpoints, including digital platforms, print materials, and merchandise, to maintain a consistent and impactful brand identity.
Contemporary Typeface With Class
The objective was to develop designs that presents the brand as original and unique, capturing its distinct identity and differentiating it from competitors. Also Include all essential brand materials, ensuring a consistent and cohesive visual identity across all touchpoints.
A people-first approach to design
I effectively communicated the brand's benefits and values to the target market, fostering a strong connection and resonance with the audience.
