In crafting the logo design for Credipay, i prioritized an aesthetic that mirrors the company's vision, versatile, and smooth services.
They enable instant credits and payments for over a million Africans and beyond.
I created visually appealing illustrations, logos, email designs and icons that convey trust, security, and convenience for users.
Collaboration with tochukwu.co resulted in a visually striking and user-friendly branding that seamlessly translates the company's physical attributes into the digital realm.
For the type font, we opted for Poppins – a modern sans serif with a slight geometric and modern touch. These fonts are easy-to-read and bring attention to important information.
I use Poppins, a completely custom type family that has become a longstanding core element of our visual identity. Poppins is the brand font used for print, graphic executions and digital executions
Our ultimate goal for the brand was to maintain simplicity and clarity in the design to ensure easy recognition and usability for users of all levels. This is why we decided to incorporate an effective brand color that makes them stand out to the audience.
In our collaboration with Credipay, we designed e-book guides that reflect their brand identity. Our focus was on creating visually appealing, informative, and easily digestible content. Each page features compelling narratives and engaging designs to ensure readability and easy understanding. With this approach we transformed abstract ideas into enjoyable digital experiences.
We ensured consistency across all of Credipay’s materials by sticking to their color palette and font. While maintaining this consistency, we also remained flexible to accommodate Credipay’s evolving needs. By focusing on the end user, we created high-quality design materials that resonate with their audience. The slide decks we designed, along with enhancing their existing visual identity and aligning it with their evolving needs, ensure that every design element effectively communicates Credipa’s vision, leaving a lasting impression on their customers.