The logo needs to be both memorable and simple, so we came up with a logo that reflects the essence of solar which is the sun and we used a graceful font while also reflecting the brand’s personality and values.

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A solar brand that offers affordable and high-end products that fit the need of every business and individual out there in need of sustainable energy. I believe that identifying Owanga should be easy and doesn’t have to be a hassle. This is exactly why we wanted to create a brand that is unique and gives the confidence the users need to purchase the product, without the fear of being scammed.

Owanga solar is a brand known for creating and delivering high-quality, elevated products at the most reasonable prices. We recently launched the brand’s website that became its major identifiable presence and ultimate source for shoppers globally.

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We prioritized creating a visually appealing and user-friendly platform that meets the needs of both desktop and mobile users. For the website, we designed a modern layout to highlight the professionalism. Mobile optimization was a key focus, ensuring a smooth browsing experience across different devices. Balancing the use of white, yellow and blue typically associated with sun and energy, was important to ensure customers feel comfortable and trust the brand. This approach led to a cohesive and welcoming platform that effectively presents solar energy while building trust and confidence in the brand.

To refresh Owanga’s visual style, we created a clean, minimalistic design aesthetic paired with delightful imagery, illustrations and interactions that helps provide a sense of optimism.

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For maximum brand success, we created an effective plan for strategic branding to place the idea of the brand and its services in the audience’s mind. Every single design decision for the website and other touchpoints, our approach was to put the audience and their needs at the focus to make it clear, helpful, and user-friendly.